NEWS RELEASE 18 September
2012 CSR ONE
Telecel takes its corporate social responsibility seriously
The major focus of Telecel’s corporate social responsibility programme is on education, particularly on assisting educational institutions that provide for those who have disabilities or are economically disadvantaged.
However, Telecel also sees itself as having a corporate social responsibility to, from time to time, rally behind national initiatives.In Harare Telecel has been providing financial assistance on a quarterly basis each year to the Jairos Jiri Children’s Centre in Waterfalls, which provides schooling for physically challenged children as well as able-bodied children, and Ruvimbo School in Southerton, a Zimcare school which caters for mentally challenged children, many of whom are physically challenged as well.
It also provides similar assistance to Shungu dzeVana Trust, which pays school fees for children whose parents would otherwise be unable to afford them, as well as to the Mother of Peace orphanage in Mutoko.
Telecel Communications & Branding DirectorObert Mandimika says Telecel is also planning to include HIV and Aids in its corporate social responsibility programme.“Our current corporate social responsibility focus is on children in need, education, HIV and AIDS. We are working on some new initiatives to do with HIV and AIDS and education,” he said.
For several years now Telecel has, in support of the arts industry, been a major sponsor at the Harare International Festival of the Arts (HIFA). Currently, the focus is to spread the sponsorship to other festivals countrywide.
It is also helping support local musicians through the royalties paid to musicians whose songs are used as a Teletune by Telecel customers. Teletunes is a value added service that enables Telecel customers to substitute a tune or song of their choice for the ringing tone that callers normally hear when they phone.
Telecel has for the third year running been sponsoring the Jazz Festival. It has been the main sponsor at each edition.
Recently it entered into a partnership with the Zimbabwe Union of Journalists (ZUJ) and the National Journalistic and Media Awards (NJAMA), whereby it is sponsoring selected awards as well as the overall award ceremony.
It is also sponsoring a series of ZUJ information communications technology (ICT) workshops, the first two of which have already been held in Harare and Mutare. The workshops, which are to be held in each province, provide journalists with specialised digital social media and online media training. More than 40 journalists attended the two workshops that have been held so far.
“The decision to sponsor these workshops came naturally to Telecel as a communications company,” Mr Mandimika said.
“The workshops are Telecel’s way of ensuring that journalists who cover the ICT industry receive the necessary support in terms of training so that they can better understand and cover the latest ICT industry issues.
Telecel is a silver sponsor at this year’s Kariba Invitation Tiger Fish Tournament (KITFT). It is also sponsoring a team. It decided to sponsor the event in the light of its importance as one of the country’s most important and challenging fishing tournaments. The tournament attracts participants from other countries, providing an opportunity to highlight the country’s beauty as a tourist destination with a wide variety of wildlife.
From time to time it also sponsors community or national initiatives such as the Bangladesh-South Africa-Zimbabwe tri-series cricket tournament that was held in July.
The company has plans for some fresh initiatives in the education sphere related to information communication technology.
It has entered into an agreement with a third party that should benefit vendors who sell its airtime and make it easier for individuals to enter into this type of business.
Apart from these initiatives, Telecel has made mobile communication affordable for ordinary Zimbabweans by taking the lead in bringing down the cost of SIM cards and mobile phone handsets and the cost of calls on its network and to international destinations, as well as the cost of data bundles for mobile internet access.
In so doing it has made a major contribution to bridging the digital divide between rich and poor by making it easy and affordable for anyone to own and operate a mobile phone and take advantage of the new opportunities that modern communication technology offers.
Contact Person: Chengetai Chinembiri (Mobile: 0733 001476)